The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional marketing and business for ages not known. However lately it seems to me that the topic of funnels being used to promote Internet business is popping up all over the internet.
It is evident that many want to know more about this idea and how they could use it in their online businesses marketing strategies. Read on to find out more about the sales funnel and how it can be used to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. This marketing concept uses the term "funnel" to refer to the sales process from beginning to end. The funnel provides an easy comparison since it allows potential customers to "Unqualified prospects" on the top and narrower chances for conversions to sales at the bottom.
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The top of the funnel or entry point to the funnel are those who we may consider as "unqualified prospects" These are people who could need your services or products however, you've never contacted them before. After several sales and offers, you will have gotten customers who have bought your product or service.
The effectiveness of a lead generation funnel comes from its ability to permits you to monitor the potential prospects' actions throughout the lengthy selling process. It's possible to forecast the potential number of customers through the sales funnel, by being aware of the number of prospects who are qualified throughout the process.
The sales funnel lets you to identify the areas where your sales strategy is failing and succeeding. It can also help to determine if your marketing campaign isn't reaching the right customers. This will help you to determine which areas to concentrate your efforts and help you reach your goals in marketing. It is a tool to manage and gauge the sales process of your customers.
The Sales Funnel Top, Front or End
Your top sales funnel is your most active and most important area in your sales process. It requires constant testing. There are virtually no limits to your creativity or resources in front-end strategies.
The front-end's main objective is to attract potential clients and convert those buyers into buyers further through the sales funnel.
When a prospect opts in or subscribes to something you offer and is "qualified". This is when in the sales funnel where the potential customer or "Unqualified Prospect" becomes qualified leads because they have taken an action they have the potential to purchase your product or service.
For your front-end to be efficient, you need to bring specific traffic to your website, blog, or squeeze page. PPC adverts, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posts, forum posting and other resources are some of the most efficient methods and resources.
There are a variety of ways to "qualify" an "unqualified potential customer. The most efficient is the squeeze page. Here you can offer something of value that is connected to your product/service that people can obtain for no cost or at a reduced price in exchange of their email. You can select from reports and newsletters and videos and e-mail courses.
The front end of your sales funnel is where prospects are drawn to your company. But what about the back end?
The Bottom of The Funnel: The Back-End
The back-end, or bottom of the funnel is where the major sales and profits occur. This is typically the place where you sell the most costly products. They are all relevant to the same market, but they are offered in various formats, like video, audio and live interaction.
The main difference concerning the front-end and the back-end is regarding the kind of client as well as the price of the service or product that is being provided.
Although it is the case that only 1 percent of the people who access your front-end will be able to connect to your back-end system, this tiny percentage may not matter. Since a small portion of people spend more money, it's okay.
It is evident that, while front end products and services may be priced at less than $100, back-end products and services typically cost in the hundreds or thousands. This implies that the lowest end of the sales channel, which is also known as the back-end is the primary source of income.
As I mentioned earlier the sales funnel could be as simple or complicated as your creativity or resources allow.
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